Copywriter
Lauren Keenan
Based in Boston, I craft copy that turns features into benefits and drives meaningful results for top brands.
Creative Highlights
About Me
Storytelling
From a very young age I read dozens of books every year, and in turn started writing my own stories — filling notebook after notebook with the contents of my imagination. In college, I studied Marketing and English, where I learned about storytelling through the lens of a brand — and fell in love with it all over again. To no one’s surprise, my passion for words led to a career in copywriting.
Experience
My professional experience includes copywriter roles at Breezeline, a telecommunications company specializing in Internet, Mobile, and TV products and LIFT Agency, a full-service advertising agency with unique focus in direct mail tactics. With experience on both the client and agency side, I employ creativity, strategy, and emotional benefits to drive results — whether it’s perfecting a succinct headline or diving deep into a brand to define their tone of voice.
-
![]()
Agency and In-House Experience
Across print, web, and social
-
![]()
Specializing in Many Industries
From telecom, entertainment, culinary and more
-
![]()
Increasing Click-Through Rates
Via direct response tactics
